Internal costing notes for solar, battery and off-grid package pricing.
| Wood-Fired Sauna Pod | £21,995 | £18,329 | £9,165 | £9,164 | 50.0% |
Wood-fired cost note: wood-fired cost includes the base sauna pod cost plus an allowance for the stove, flue, heat-shielding and associated installation requirements.
Revised Sauna Pod pricing so the product achieves approximately a 50% gross margin against the current internal build-cost model.
| Product | Selling price inc VAT | Selling price ex VAT | Cost ex VAT | Gross profit | Gross margin |
|---|---|---|---|---|---|
| Electric Sauna Pod | £18,995 | £15,829 | £7,740 | £8,089 | 51.1% |
| Wood-Fired Sauna Pod | £21,995 | £18,329 | £9,165 | £9,164 | 50.0% |
Wood-fired cost note: wood-fired cost includes the base sauna pod cost plus an allowance for the stove, flue, heat-shielding and associated installation requirements.
Optional fabricated steel chassis designed to allow the pod to be moved around site using suitable farm telehandler / fork equipment. Final specification subject to fabricator confirmation, fork spacing, load rating and site requirements.
| Item | Amount |
|---|---|
| Fabricated cost | £2,100 ex VAT |
| 40% margin selling price | £3,500 + VAT |
| Recommended quoted selling price | £3,695 + VAT |
| Recommended selling price inc VAT | £4,434 inc VAT |
| Gross profit at £3,695 + VAT | £1,595 |
| Gross margin at £3,695 + VAT | 43.2% |
Pricing note: £3,500 + VAT achieves a 40% gross margin on a £2,100 fabricated cost. The recommended £3,695 + VAT quote gives additional contingency for design changes, extra steel, welding time, handling or transport.
This model assumes we fund the units at our internal cost price, install and operate the site, and split accommodation revenue 70/30.
Revenue split: 70% operator / 30% landowner.
Important: the landowner's 30% is based on gross accommodation revenue. Our payback is calculated against our internal build cost, not the retail selling price.
| Site size | Estimated annual accommodation revenue | Landowner 30% | Operator 70% |
|---|---|---|---|
| 1 pod | £18,000 | £5,400 | £12,600 |
| 2 pods | £36,000 | £10,800 | £25,200 |
| 3 pods | £54,000 | £16,200 | £37,800 |
| 4 pods | £72,000 | £21,600 | £50,400 |
| 5 pods | £90,000 | £27,000 | £63,000 |
Cost basis: Standard base SleepPod cost £8,230 ex VAT each, fully fitted wash station cost £13,500 ex VAT.
| Site setup | Internal cost to us | Operator 70% annual revenue | Estimated payback |
|---|---|---|---|
| 1 pod + wash station | £21,730 | £12,600 | ~20.7 months |
| 2 pods + wash station | £29,960 | £25,200 | ~14.3 months |
| 3 pods + wash station | £38,190 | £37,800 | ~12.1 months |
| 4 pods + wash station | £46,420 | £50,400 | ~11.1 months |
| 5 pods + wash station | £54,650 | £63,000 | ~10.4 months |
Cost basis: Fully fitted Standard SleepPod cost £9,350 ex VAT each, fully fitted wash station cost £13,500 ex VAT.
| Site setup | Internal cost to us | Operator 70% annual revenue | Estimated payback |
|---|---|---|---|
| 1 pod + wash station | £22,850 | £12,600 | ~21.8 months |
| 2 pods + wash station | £32,200 | £25,200 | ~15.3 months |
| 3 pods + wash station | £41,550 | £37,800 | ~13.2 months |
| 4 pods + wash station | £50,900 | £50,400 | ~12.1 months |
| 5 pods + wash station | £60,250 | £63,000 | ~11.5 months |
| Formula | Explanation |
|---|---|
| Payback = internal cost ÷ operator annual revenue × 12 | Shows how long it takes us to recover our build cost from our 70% revenue share. |
| Landowner income = gross accommodation revenue × 30% | Shows the farmer / landowner share before any separately agreed cleaning income. |
Example: a 5-pod fully fitted site costs us approximately £60,250 ex VAT to build. Our 70% share of £90,000 annual accommodation revenue is £63,000, giving an indicative payback of around 11.5 months before tax, booking fees, maintenance, insurance and operating overheads.
This shows the return profile for a simple one-pod trial. The landowner receives 30% of gross accommodation revenue and the operator retains 70%.
| Item | Amount |
|---|---|
| Estimated annual accommodation revenue | £18,000 |
| Landowner 30% | £5,400 |
| Operator 70% | £12,600 |
| Setup | Internal cost to us | Operator annual revenue share | Indicative payback |
|---|---|---|---|
| 1 base SleepPod only | £8,230 | £12,600 | ~7.8 months |
| 1 fully fitted SleepPod only | £9,350 | £12,600 | ~8.9 months |
| 1 base SleepPod + fully fitted wash station | £21,730 | £12,600 | ~20.7 months |
| 1 fully fitted SleepPod + fully fitted wash station | £22,850 | £12,600 | ~21.8 months |
Commercial note: a one-pod trial gives the fastest payback where the pod can use existing facilities. If a dedicated wash station is required for a single pod, payback is materially slower because the wash station cost is carried by only one unit.